About
victor.jpgVíctor Santana is a marketing and operations strategist based in Panama City.
He spent 9 years at WE Fresh Market leading marketing, opening new stores and making brands sell.
His work brings together strategy, content, Meta Ads, events and the operations that make it all work.
Brands include WE Fresh Market, Burrito District, Merkapp, Columbia Sportswear & others.
Highlights
Experience
WE Fresh Market
Restaurant manager and head of brand marketing for 8 years: Meta Ads, large-scale events, content, digital and print design. Opened two locations from scratch, handling construction, costs, purchasing, staff and sales.
Burrito District
Created and developed the brand as a WE sub-brand, built 100% for delivery.
Merkapp
Marketing for a grocery delivery dark store.
Columbia Sportswear
Ambassador athlete in Panama. Content and running-focused activations.
IUTAR · Venezuela
Advertising and Marketing.